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Multicultural Creative Communicator & Connector

Multicultural Creative Communicator & ConnectorMulticultural Creative Communicator & ConnectorMulticultural Creative Communicator & Connector

Multicultural Creative Communicator & Connector

Multicultural Creative Communicator & ConnectorMulticultural Creative Communicator & ConnectorMulticultural Creative Communicator & Connector

Meet me in the social realm:

What I Do

 

Strategize, concept and execute campaigns in traditional and digital Advertising

Orchestrate social media posts and ads based on demographics and audience and prioritizing distribution channels

Tell stories, put ideas into words, connect, engage, sell organically.

Create catchy taglines, develop brands, write, a lot.

Manage creative content for the US Hispanic; Latin-American and General Markets.

Where I’ve Been

Some brands I’ve worked with:

Kellogg’s, Kraft, Sears, Disney, Conagra, Kimberly Clark, DISH, AeroMexico, State Farm, DanoneWave, AutoZone, Kmart, Kroger, Xfinity/Comcast, MillerCoors, Red Robin, VW, Sierra Club, Voto Latino, United We Dream, Empyrean wellness, Cannabis Latinx, Del Real Foods, Honda, Acura, Michelob Ultra, Stella Artois, BienestarDC (Healthcare)

Agency work:

Lapiz Leo Burnett, Razorfish, Havas, DraftFCB, mcgarrybowen, The Bravo Group, Integer Group, Publicis, One Ten (DISH), Captura Group, ORCÍ, PotterRuiz

My current Pro-Bono: Comparte Por Una Vida Colombia

A bit about Isa

 

Raised in Caracas, Venezuela from early 70’s to early 90’s Moved to the U.S in 1994

Earned a B.A in Mass Communications from Loyola University, New Orleans.

After New Orleans it went down like this: Miami, New York, Chicago, Denver, Toronto and since June 2020, in Springfield, Massachusetts

Animal lover, mother, vegetarian since ’90

Laughter master

Inspired by random acts of kindness

Empowered by music

INFP-A personality

Not easily offended

Plays well with others

Always thankful, often blunt

Naturally driven

Innate influencer

MY LINKEDIN – IF YOU NEED REFERENCES,

Digital – Print- OOH- Direct – Shopper- Social -360-ATL-Retail

    Broadcast / TV/ RADIO

    Sears \ Chupacabra OLV

    There’s always a better way with Sears and Shop Your Way.

    Broadcast work for Sears “Where Better Happens” campaign.ACD / Art Director: Addhemar Sierralta

    ACD / Copywriter: Jose Angel Martinez

    Senior Copywriter: Isa Traverso-Burger

    Creative Director: Kevin Thoem

    Creative Director: Lee Remias

    Director: Martin Granger

    Editor: Crandall Miller

    Editor: Matthew Wood

    Agency: McGarryBowen

    Sears \ AbuelaBot HM :30

    There’s always a better way with Sears and Shop Your Way.


    Broadcast work for Sears “Where Better Happens” campaign.


    ACD / Art Director: Addhemar Sierralta

    ACD / Copywriter: Jose Angel Martinez

    Senior Copywriter: Isa Traverso-Burger

    Creative Director: Kevin Thoem

    Creative Director: Lee Remias

    Director: Martin Granger

    Editor: Crandall Miller

    Editor: Matthew Wood

    Agency: McGarryBowen

    DishLATINO 360 campaign “El Juego Bonito”

    For the World Cup 2014 in Brazil.

    Done by HAVAS Chicago.

    GCD: Bernie Gomez

    Art Director: Baltazar Rosiles

    Scriptwriter: Isa Traverso

    Producer: JC Rodriguez

    Original Score: Ed Larez (Visionear)

    Talent: Clarisse Neves

    – The Sierra Club –

    MIS ARTÍCULOS EN ESPAÑOL

    Résumé / Curriculum Vitae

    IsaTraverso_CV21 (pdf) Download
    VIDEO EN ESPAÑOL

    DishLATINO video -product tutorial

    One of the product tutorials I helped create for DishLATINO. Need more? Just ask or youtube it.

    isa@bilingualcopy.com

    SOCIAL CONNECTION

    Otro Video en español

    Fé

    Habla y Habla Campaign by HBO Latino – 2006

    Dir: Alberto Ferreras

    MAMIVERSE ARTICLES

    Read

    TALK TO ME: ESPAÑOL, INGLÉS, FRANCÉS O PORTUGUÉS

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    MULTICULTURALISM WITHOUT BORDERS

    isa@bilingualcopy.com

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