Strategize, concept and execute campaigns in traditional and digital Advertising
Orchestrate social media posts and ads based on demographics and audience and prioritizing distribution channels
Tell stories, put ideas into words, connect, engage, sell organically.
Create catchy taglines, develop brands, write, a lot.
Manage creative content for the US Hispanic; Latin-American and General Markets.
Some brands I’ve worked with:
Kellogg’s, Kraft, Sears, Disney, Conagra, Kimberly Clark, DISH, AeroMexico, State Farm, DanoneWave, AutoZone, Kmart, Kroger, Xfinity/Comcast, MillerCoors, Red Robin, VW, Sierra Club, Voto Latino, United We Dream, Empyrean wellness, Cannabis Latinx, Del Real Foods, Honda, Acura, Michelob Ultra, Stella Artois, BienestarDC (Healthcare)
Agency work:
Lapiz Leo Burnett, Razorfish, Havas, DraftFCB, mcgarrybowen, The Bravo Group, Integer Group, Publicis, One Ten (DISH), Captura Group, ORCÍ, PotterRuiz
My current Pro-Bono: Comparte Por Una Vida Colombia
Raised in Caracas, Venezuela from early 70’s to early 90’s Moved to the U.S in 1994
Earned a B.A in Mass Communications from Loyola University, New Orleans.
After New Orleans it went down like this: Miami, New York, Chicago, Denver, Toronto and since June 2020, in Springfield, Massachusetts
Animal lover, mother, vegetarian since ’90
Laughter master
Inspired by random acts of kindness
Empowered by music
INFP-A personality
Not easily offended
Plays well with others
Always thankful, often blunt
Naturally driven
Innate influencer
There’s always a better way with Sears and Shop Your Way.
Broadcast work for Sears “Where Better Happens” campaign.ACD / Art Director: Addhemar Sierralta
ACD / Copywriter: Jose Angel Martinez
Senior Copywriter: Isa Traverso-Burger
Creative Director: Kevin Thoem
Creative Director: Lee Remias
Director: Martin Granger
Editor: Crandall Miller
Editor: Matthew Wood
Agency: McGarryBowen
There’s always a better way with Sears and Shop Your Way.
Broadcast work for Sears “Where Better Happens” campaign.
ACD / Art Director: Addhemar Sierralta
ACD / Copywriter: Jose Angel Martinez
Senior Copywriter: Isa Traverso-Burger
Creative Director: Kevin Thoem
Creative Director: Lee Remias
Director: Martin Granger
Editor: Crandall Miller
Editor: Matthew Wood
Agency: McGarryBowen
For the World Cup 2014 in Brazil.
Done by HAVAS Chicago.
GCD: Bernie Gomez
Art Director: Baltazar Rosiles
Scriptwriter: Isa Traverso
Producer: JC Rodriguez
Original Score: Ed Larez (Visionear)
Talent: Clarisse Neves
One of the product tutorials I helped create for DishLATINO. Need more? Just ask or youtube it.
Fé
Habla y Habla Campaign by HBO Latino – 2006
Dir: Alberto Ferreras
Copyright © 2021 Bilingual copy - All Rights Reserved.
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