What I Do
Strategize, concept and execute campaigns in traditional and digital Advertising
Orchestrate social media posts and ads based on demographics and audience and prioritizing distribution channels
Tell stories, put ideas into words, connect, engage, sell organically.
Create catchy taglines, develop brands, write, a lot.
Manage creative content for the US Hispanic; Latin-American and General Markets.
Where I've Been
Some brands I've worked with:
Kellogg's, Kraft, Sears, Disney, Conagra, Kimberly Clark, DISH, AeroMexico, State Farm, DanoneWave, AutoZone, Kmart, Kroger, Xfinity/Comcast, MillerCoors, Red Robin, VW, Sierra Club, Voto Latino, United We Dream, Empyrean wellness, Cannabis Latinx, Del Real Foods, Honda, Acura, Michelob Ultra, Stella Artois, BienestarDC (Healthcare)
Agency work:
Lapiz Leo Burnett, Razorfish, Havas, DraftFCB, mcgarrybowen, The Bravo Group, Integer Group, Publicis, One Ten (DISH), Captura Group, ORCÍ, PotterRuiz
My current Pro-Bono: Comparte Por Una Vida Colombia
A bit about Isa
Raised in Caracas, Venezuela from early 70's to early 90's
Moved to the U.S in 1994
Earned a B.A in Mass Communications from Loyola University, New Orleans.
After New Orleans it went down like this:
Miami, New York, Chicago, Denver, Toronto and since June 2020, in Springfield, Massachusetts
Animal lover, mother, vegetarian since '90
Laughter master
Inspired by random acts of kindness
Empowered by music
INFP-A personality
Not easily offended
Plays well with others
Always thankful, often blunt
Naturally driven
Innate influencer