Sr. Multicultural Creative
As a Sr. Copywriter:
I help across funnels in traditional and digital advertising.
Customer-obsessed with 15+ years working concept-to-execution campaigns for global fintech, SaaS, entertainment, CPG, and retail brands. Social-first storytelling for diverse audiences, identifying growth opportunities for the brand.
I do Public Relations as a hobby because I'm a natural people connector.
Besides telling stories, putting ideas into words, helping brands engage authentically with their clients, creating taglines, developing brand voice,
collaborating cross-functionally with useful strategies, and managing creative content, I help train AI by proofreading results, for localization and translations to be fully accurate.
I can help you communicate genuinely with the US Hispanic, Latin American and General markets.
I do it all in English and Spanish.
Experience
Some brands I’ve worked with:
Kellogg’s, Kraft, Sears, Disney, Conagra, Kimberly Clark, DISH, AeroMexico, State Farm, DanoneWave, AutoZone, Kmart, Kroger, Xfinity/Comcast, MillerCoors, Red Robin, VW, Sierra Club, Voto Latino (NGO), United We Dream (NGO), Cannalatino, Del Real Foods, Honda, Acura, Michelob Ultra, Stella Artois, BienestarDC (healthcare), County Care (healthcare), Prilosec (Pharma), Keurig Dr. Pepper, Corteva (agriculture), Remitly (FinTech), Paysend (FinTech Startup), Juan Valdez Coffee, Corona Beer, BFGoodrich, Kaiser Permanente (Healthcare),
TelevisaUnivision (Latin GRAMMYs®), MoneyGram.
Some Agency work:
Leo Burnett
Razorfish
Havas Worldwide
DraftFCB
mcgarrybowen
The Bravo Group
Integer Group
Publicis
One Ten (DISH in-house)
Captura Group
ORCÍ
RPA
Sparkloft Media
Amp agency
Wellcom
Motive
Hola. I'm Isa
B.A in Mass Communications from
Loyola University, New Orleans.
Have Lived in:
Caracas, Miami, New York, Chicago, Denver, Toronto and Western Mass.
Mother, animal lover, laughter master
Inspired by acts of kindness
Empowered by music
INFP-A personality
Not easily offended
Plays well with others
Always thankful, Often blunt
Naturally driven
Innate influencer
REFERENCES here