What I Do
As a Sr. Creative/Copywriter:
Strategize, brainstorm concept and execute 360 campaigns in traditional and digital advertising.
Orchestrate social media posts and ads based on demographics and audience, prioritizing distribution channels and messaging.
Identify growth opportunities for the brand.
Public Relations as a networking hobby.
Tell stories, put ideas into words,
connect, engage, sell organically.
Create catchy taglines, develop brand voice, innovate.
Collaborate with useful strategies.
Manage creative content and teams for the
US Hispanic, Latin American and General markets.
Everything in English and Spanish.
+ Conversational French and Portuguese
Diversity first
Hispanic & Latino Affinity Group co-leader
(Environmental Social Governance initiative @ Remitly)
Experience
Some brands I’ve worked with:
Kellogg’s, Kraft, Sears, Disney, Conagra, Kimberly Clark, DISH, AeroMexico, State Farm, DanoneWave, AutoZone, Kmart, Kroger, Xfinity/Comcast, MillerCoors, Red Robin, VW, Sierra Club, Voto Latino (NGO), United We Dream (NGO), Cannalatino, Del Real Foods, Honda, Acura, Michelob Ultra, Stella Artois, BienestarDC (healthcare), County Care (healthcare), Prilosec (Pharma), Keurig Dr. Pepper, Corteva (agriculture), Remitly (FinTech), Corona Beer, BFGoodrich
Agency work:
Leo Burnett,
Razorfish,
Havas Worldwide,
DraftFCB,
mcgarrybowen,
The Bravo Group,
Integer Group,
Publicis,
One Ten (DISH in-house),
Captura Group,
ORCÍ,
RPA,
Sparkloft Media,
Amp agency
I'm Isa
Raised in Caracas, Venezuela
Earned a B.A in Mass Communications from
Loyola University, New Orleans.
Lived in:
Miami, New York, Chicago, Denver, Toronto and currently in Western Mass.
Mother, animal lover, laughter master
Inspired by acts of kindness
Empowered by music
INFP-A personality
Not easily offended
Plays well with others
Always thankful
Often blunt
Naturally driven
Innate influencer
Multilingual
SOME REFERENCES here