What I Do
As a Sr. Creative/Copywriter:
Strategize, brainstorm concept and execute 360 campaigns in traditional and digital advertising.
Orchestrate social media posts and ads based on demographics and audience, prioritizing distribution channels and messaging.
Identify growth opportunities for the brand.
Public Relations as a networking hobby.
Tell stories, put ideas into words,
connect, engage, sell organically.
Create catchy taglines, develop brand voice, innovate.
Collaborate with useful strategies.
Manage creative content and teams for the
US Hispanic, Latin American and General markets.
Everything in English and Spanish.
+ Conversational French and Portuguese
Diversity first
Hispanic & Latino Affinity Group co-leader
(Environmental Social Governance)
Experience
Some brands I’ve worked with:
Kellogg’s, Kraft, Sears, Disney, Conagra, Kimberly Clark, DISH, AeroMexico, State Farm, DanoneWave, AutoZone, Kmart, Kroger, Xfinity/Comcast, MillerCoors, Red Robin, VW, Sierra Club, Voto Latino (NGO), United We Dream (NGO), Cannalatino, Del Real Foods, Honda, Acura, Michelob Ultra, Stella Artois, BienestarDC (healthcare), County Care (healthcare), Prilosec (Pharma), Keurig Dr. Pepper, Corteva (agriculture), Remitly (FinTech), Paysend (FinTech Startup), Juan Valdez Coffee, Corona Beer, BFGoodrich, Kaiser Permanente (Healthcare)
Agency work:
Leo Burnett
Razorfish
Havas Worldwide
DraftFCB
mcgarrybowen
The Bravo Group
Integer Group
Publicis
One Ten (DISH in-house)
Captura Group
ORCÍ
RPA
Sparkloft Media
Amp agency
Wellcom
Motive
I'm Isa
B.A in Mass Communications from
Loyola University, New Orleans.
Lived in:
Caracas, Miami, New York, Chicago, Denver, Toronto and Mass.
Mother, animal lover, laughter master
Inspired by acts of kindness
Empowered by music
INFP-A personality
Not easily offended
Plays well with others
Always thankful
Often blunt
Naturally driven
Innate influencer
SOME REFERENCES here